What We Do
We are the Advisor, Deal Maker, Accountant, Cash Flow Manager, Compliance & Risk Manager...
As a CFO Services Firm, we help entrepreneurs, business owners and CEO’s channel their time and energy more effectively as we work together to rationalize decisions and actualize the goal of profitability and growth.
As an Advisor, we are a partner in shaping organizational strategy. We act as your right hand and sounding board as you grow your business.
As a Deal Maker, we raise capital, both debt and equity. We arrange and facilitate mergers, acquisitions or the sale of your company.
As an Accountant, we ensure accurate financial statements and help the company meet key performance metrics.
As a Cash Flow Manager, we ensure working capital is well funded.
As a Compliance Manager, we make sure the company is compliant with industry regulations, as well as federal, state, and local tax laws.
As a Risk Manager, we assess business risk, contractual risk, and industry risks, while taking necessary steps to mitigate or eliminate uncertainty.
How We Do It
We measure business success in dollars and cents.
The key to start-up success is to articulate the mission and end goals concisely in a pitch deck, develop justifiable valuations at each stage of development and raise capital in unison with cap table objectives.
In the case of small to medium mature companies, the first step in the process is an evaluation of the company’s financial condition. There is no avoiding the numbers… they always tell the true story. A company’s financials will identify the strengths & weaknesses and expose the risks and challenges faced by the company.
Second, we develop an immediate plan of action. Working together, we’ll determine how to remedy those weaknesses, fill the holes and improve day-to-day business processes.
Third, we develop a customized business plan and design a strategy for success based on your goals such as growing organically, expanding through acquisition or selling your company.
Lastly, we ensure ongoing implementation. With a proper plan in place, it’s the execution which will ultimately transform your company and elevate it to the next level.
PRI Capital was founded in 1994 by Roy Balasuriya. He earned a MBA degree from Baruch College NY and was a C-Level executive with progressive experience in fortune 50 public, medium, small and start-up companies. He recognized that the start-up world and small-to-medium sized market was grossly underserved in the areas of CFO Management, Capital Needs and Professional Expertise. PRI Capital was started in response to this vacancy and is closely attuned to the needs of the small-to-medium sized companies.